Superchain: Blockchain protocole
Superchain is a pioneering set of guidelines designed for decentralized finance applications. By facilitating secure and dependable data sharing Superchain aims to establish a robust foundation for the financial ecosystems, ensuring the safe and reliable exchange of data among network participants.
Challenge
Superchain's branding required a cohesive and clear identity. Our objective was to rejuvenate Superchain's visual representation, aligning it with the principles of secure data sharing and the vibrant community of devlopers who embrace this technology.
Results
Within its first year of unveiling the revitalized visual identity, the protocol experienced a remarkable 68% surge in transactions per second (TPS).
Additionally, there was a significant 49% increase in active projects and developer adoption, highlighting the accelerated adoption of Superchain's guidelines.
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Increase in transactions per second (TPS)
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Increase in active projects
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Increase in social media mentions
Design process
Research and Exploration:
Market Analysis: The initial step in creating a new brand for Superchain involved thorough research into the blockchain ecosystem. This included understanding the current trends, competitors, and the specific needs and challenges faced by developers within this space.
User Persona Development: To create a user-centric brand, we identified and understood the target audience. Research helped us create detailed user personas, outlining their preferences, pain points, and expectations when it came to blockchain technology and data sharing.
Competitive Analysis: We analyzed existing brands and protocols within the blockchain space to identify gaps in branding and positioning. This also provided insights into successful visual identities and messaging strategies.
Technical Understanding: Superchain's unique guidelines required a deep understanding of the underlying technology. This phase involved diving into the technical aspects of blockchain to ensure the brand accurately reflected its capabilities and purpose.
Inspiration and Conceptualization:
Brand Essence: Based on research findings, we defined a brand essence that captured the core values and mission of Superchain, serving as the foundation for all branding efforts.
Visual Identity: We created a visual identity, including designing a logo, color palette, typography, and imagery that resonated with the essence of Superchain. These elements reflected the security, reliability, and innovation that Superchain brought to the cryptocurrency world.
Messaging and Tone: We developed a clear messaging strategy to ensure that Superchain's value proposition and unique features were effectively communicated to its target audience. The tone of the messaging aligned with the brand's essence and connected with users on a personal level.
Creative Exploration: We explored multiple creative concepts, taking into account the technical and user-centric aspects of Superchain. These concepts ranged from futuristic and high-tech to approachable and community-focused, depending on the desired brand image.
“Superchain's new branding has acted as a rallying point for the vast developer community dedicated to building on the blockchain. This visual branding project has made us see that we are not only a technology provider but a curator of culture serving the pursuit of our users.”
Bella Chapman
Marketing Director, Future Co.
Conclusion
This branding project not only reinvigorated Superchain's image but also magnified its influence and resonance within the decentralized finance arena. It has illuminated their role as both a technology provider and a cultural curator, serving the aspirations and needs of our diverse user base.
