RubrixCrew NFT: collectable fun for the whole family
In a dynamic NFT market, where digital collectibles are gaining prominence, our client, Starlabs, commissioned us to create a compelling 10,000 piece NFT collection designed called 'RubrixCrew' specifically for young families in Asia.
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Challenge
The brief was to create a cohesive NFT art collection that fosters connection and shared enjoyment for families, with a focus on Asian culture and values.
Results
The RubrixCrew brand successfully entered the Asian NFT market, carving a niche as a family-centric community. The RubrixCrew's respectful portrayal of Asian cultures has been well-received, leading to positive word-of-mouth and community growth.
In the first year, the community witnessed a 60% increase in active family users, indicating strong adoption within the target demographic.
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Increase in family members
Unique owners
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Community approval rating
Design process
Research and Exploration: This phase involved conducting comprehensive market analysis, creating detailed user personas, performing competitive research, and ensuring cultural sensitivity in preparation for the RubrixCrew project.
Inspiration and Conceptualization: In this stage, we defined the brand essence, crafted an appealing visual identity, developed a warm and inviting messaging tone, and explored creative concepts that celebrated Asian culture within RubrixCrew's NFT collectibles.
User-Centric Design: The user-centric design phase encompassed mapping the user journey, incorporating iterative feedback, prioritizing accessibility and inclusivity, and conducting rigorous testing to ensure a user-friendly and audience-aligned RubrixCrew artwork.
“I havn't seen an NFT collection like this! Full of wholesome family values RubrixCrew has connected a vast and growing global community and it is all down to Lightspeed's hard work."
Destiny Smith
Marketing Manager, Starlabs
Conclusion
With RubrixCrew Starlabs have not only entered a competitive market but also fostered meaningful connections and shared enjoyment among families. The RubrixCrew project exemplifies the power of NFTs to bridge cultures and strengthen family bonds in a digital age.
