Coinwallet: web3 marketplace
Coinwallet is a cutting-edge web3 marketplace for NFTs and crypto collectibles, aiming to provide an innovative platform for creators and collectors alike. Coinwallet's branding was fragmented and confusing. Our goal was to refresh Coinwallet's visual identity so that it reflected the essence of web3 culture while celebrating the creative spirit of its users.
Challenge
Coinwallet was faced with the challenge of establishing a unique visual identity that resonated with the web3 community.
Results
Upon launching the new visual brand the Coinwallet marketplace experienced 40% growth in the number of NFT listings and crypto collectibles available for sale.
Coinwallet's community has also expanded rapidly, with a 62% increase in the number of active users participating in discussions, forums, and community events.
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Increase in brand recognition
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Increase in user acquisition
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Increase in social media impressions
Design process
Research and Exploration: To kick off the design process, our team conducted extensive research into web3 culture, memes, and the world of NFTs. We immersed ourselves in online communities and engaged with web3 enthusiasts to gain a deeper understanding of their values and aesthetics.
Inspiration and Conceptualization: The core concept for Coinwallet's visual identity revolved around the idea of "Meme Fusion." We aimed to blend popular web3 memes with elements of crypto collectibles and art, creating a visually striking and dynamic identity.
User-Centric Design: Throughout the design process, we kept the user experience at the forefront. We conducted usability testing and gathered feedback from the web3 community to ensure that the design resonated with the target audience. The result is an intuitive and user-friendly interface that encourages exploration and engagement.
“Our new branding establishes a strong visual presence and connects with its audience on a deeper level. Coinwallet is now well-positioned to thrive in the evolving world of NFTs and crypto collectibles.”
Ali Duetone
CEO, Coinwallet
Conclusion
Coinwallet's new visual identity successfully embraces web3 culture, memes, and celebrates its diverse community of creators. By fusing elements of crypto collectibles, art, and popular web3 references, we have created a unique and engaging brand that sets Coinwallet apart in the NFT marketplace space.
